Our Story

At Beauty Essentials & More, we believe beauty should feel easy, not stressful.

We create simple lip products for women who want to look put together without constantly checking the mirror, reapplying lipstick, or worrying about color transferring onto coffee cups, teeth, or skin.

Our brand was started in Austin, Texas with one clear idea: lip color should be pretty, natural-looking, and actually stay with you through real life.

Why We Started

We noticed that so many lip products promise “long-lasting color,” but in reality, they fade quickly, feel sticky, transfer everywhere, or need constant touch-ups.

And traditional lip liner can sometimes feel too harsh or too precise, especially when all you really want is a soft, natural-looking lip color that makes you feel more confident.

We wanted something easier.

Something you could apply before going out, before work, before dinner, or before meeting friends — and then not think about for the rest of the day.

That is why Beauty Essentials & More was created.

Our Story

We are not a big beauty corporation.

We are a small ecommerce brand started in Austin, Texas, built around practical, everyday beauty products that solve real problems.

Our goal is not to sell hundreds of random items. We focus on products that make sense, feel useful, and fit into real routines.

We look for beauty products that are easy to use, simple to understand, and help you feel more put together with less effort.

Our lip stains are made for the days when you want color that lasts, but you do not want heavy lipstick, constant reapplying, or a full makeup bag in your purse.

Our Mission

Our mission is to help women feel confident with beauty products that are simple, pretty, and low-maintenance.

We serve women who want:

  • natural-looking lip color

  • long-lasting wear

  • less transfer

  • fewer touch-ups

  • easy application

  • products that work with gloss, balm, or lip oil

Whether you are going to work, grabbing coffee, going out with friends, or getting ready for a night out, our goal is to make your beauty routine feel a little easier.

Our Promise to You

We want you to feel comfortable buying from us.

That means we care about clear product information, honest expectations, and customer support that feels human.

We will never pretend that beauty products are magic. Lip products can look different depending on your natural lip color, skin tone, application time, and lip prep.

But we will always do our best to explain how to use them, what to expect, and how to get the best result.

Our promise is simple:

We choose products with care, communicate honestly, and treat our customers the way we would want to be treated.

Thank you for supporting a small brand.

We are happy you are here.